In March of 1993 Dave Imre opened a humble PR shop in his basement with a single premise: to put people first by listening.
It’s that tone that set the standard for the imreWay, the philosophical keystone for all 240+ of our employees that embodies our core values of empathy and optimism.
Today, our approach to leading with our values now serves as a behavioral framework for how all imre associates treat each other—and our clients—to create a vibrant culture where all are comfortable bringing our authentic selves to work. Moreover, it’s become a point of differentiation in a cluttered marketplace and a defiantly positive perspective as we continue our mission to drive enhanced business outcomes by delivering better human experiences.
This manifests itself first through our strategy practice where we put people at the center of the solution—focusing on emotional drivers as much as we do product differentiators to provide our creative, digital and earned media teams with a springboard to discover rich new cultural territories. As a result, our client roster has grown to include several growing and longstanding relationships with some of the world’s most beloved brands as diverse as Airstream and John Deere, to AstraZeneca and GSK.