Brand Planner

Hanson Dodge

Anywhere Remote

Full time

Sep 8

This job is no longer accepting applications.

Are you insanely curious? A crack researcher and analyst? Someone who can generate loads of possible solutions while always bringing a clear POV about which one works best and why? Do you relish the chance to dive into data and learnings to unlock an insight that can solve a client’s strategic challenge? If so, we may be a great fit for each other.

Hanson Dodge is a deeply digital ad agency that helps good people and brands make the next great leap. We’re looking for a brand planner (AKA strategist) to join our team.

Responsibilities:

  • Research and insight gathering – Serve as HD’s primary source for brand-building data and insights about consumers, B2B decision-makers and the marketplace. Work closely with the Chief Strategy Officer, media team members and other HD colleagues to design and execute the most effective means of uncovering compelling findings.
  • Brand positioning/brand platform development – Make an invaluable contribution to HD’s efforts to solve clients’ branding challenges. Consistently bring a range of possible solutions, all of which are on-strategy based on the client’s business, and grounded in data and insights. Always bring a clear, defensible POV to internal teams on which insights, strategic options and potential unlocks are the most compelling (and why).
  • Brief development - Develop insightful and well-grounded briefs to ensure HD’s creative and media teams launch from a powerful place.
  • New business support – Play an important role in HD’s efforts to pitch and win new clients.
  • Media team support – Collaborate with HD’s media team to deepen our understanding of our clients’ prime prospects: their demographics, psychographic and lifestyle traits, media consumption habits and preferences, and more.

Requirements:

  • A minimum of 4-5 years of experience in a strategy and/or planning role, preferably in an agency setting, including experience playing a significant role in branding/rebranding initiatives.
  • A proven ability to distill information from disparate sources into concise, actionable strategies and points of view.
  • A working knowledge of proven planning and research techniques (qualitative and quantitative).
  • A voracious appetite for the latest, most important trends (in culture, digital media, creative campaigns, etc.).
  • A confident, engaging presenter who can captivate and inspire clients and colleagues alike.
  • Experience in and passion for working with B2C and B2B clients.
  • Experience working with MRI Simmons or similar consumer research services.
  • A demonstrable willingness and ability to learn.
  • Impeccable written and oral communication skills.
  • Equally effective at working individually, being part of a collaborative, cross-functional team and being the team leader.
  • Effective at managing deadlines; relentless about keeping commitments to clients and co-workers.
  • Strong, confident performer capable of earning the trust of clients and co-workers.
  • Embodies HD values: Passionate, Positive, Accountable, Creative, Collaborative, Curious

Regardless of race, gender, religion, sexual orientation, age, or disability, Hanson Dodge is committed to creating an inclusive environment where everyone's talents are valued and developed to their fullest.

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Hanson Dodge

We’re a deeply digital advertising agency that brings fresh ideas to each area of our expertise. At HD, the creative and the innovative link arms and ...

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