Senior Product Marketing Manager


San Francisco Remote

Full time

Hybrid 100% Remote

Sep 23

This job is no longer accepting applications.

As Unit21’s Senior Product Marketing Manager, you are a strategic thinker and exceptional communicator, with a keen eye on driving perceived value and real revenue from the Unit21 platform. You are primarily responsible for product positioning, core messaging, competitive analysis, and field enablement. You will also play a critical role in defining both the direct and indirect go-to-market strategies for the platform, and capitalizing on customer and partner success with the platform. In addition, you will be asked to analyze selected markets, customers, and competitors for use in the formulation of business and product strategy, marketing requirements, content and demand generation programs.

The Product Marketing Lead will report to the Head of Marketing and will work closely with other teams within the company including Sales, Product, Customer Success, and Executive Management.

What you’ll be doing:

  • Serving as an expert on Unit21’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage
  • Working with the Heads of Marketing and Product to create core product positioning and messaging
  • Continually assessing both short-term and long-term differentiators of the platform
  • Highlighting the value of the platform at all stages, from product introduction, to training and adoption, to ongoing marketing efforts
  • Assessing market need /fit and adjusting market positioning accordingly
  • Developing and producing sales enablement tools and assets to support SDR, field and channel sales team efforts and shorten sales cycles
  • Training the field organization on product and positioning
  • Developing and implementing marketing materials and campaigns that support revenue-generating activities including presentations, demonstration scripts, product data sheets, white papers, marketing collateral, lead generation programs, and call and email outreach scripts.
  • Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies
  • Serving as a key spokesperson for media and analyst relations opportunities

What we’re looking for:

  • 5+ years product marketing experience, with domain experience in risk and compliance management, data integration, or analytics, preferably at startups
  • Demonstrated passion and success in supporting sales organizations and growing revenue
  • The ability to understand deep technical features and translate into business language, creating compelling value propositions and messaging
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging 
  • Self-directed; requires minimal supervision on work projects
  • Strong analytical and computer skills
  • Excellent teaming, organizational, project management and interpersonal skills
  • Management experience to build and manage a team when necessary
  • BA or BS 
  • This role is remote friendly

What we can offer you:

  • Competitive salary and pre-IPO stock options
  • 100% company-paid medical, dental and vision insurance (for employee)
  • Optional HSA and FSA medical reimbursement accounts
  • Unlimited paid time off
  • Leave programs for life events
  • 401(k)
  • Great office space in the San Francisco Financial District
  • Fully stocked kitchen
  • Commuter benefits
  • Weekly meal stipend
  • Happy hours and team-building events
  • A great company culture with a strong emphasis on diversity, equity and inclusion

About Unit21

Unit21 protects businesses against adversaries engaging in money laundering, fraud, and other sophisticated risks by offering a no-code toolset to model, detect, and remediate suspicious activity. Our customers range from large Fortune 500 companies to high-potential, pre-launch startups. In 2020, customers uncovered over $80m in laundered money using our software.

We are an early-stage startup, well-funded by Google and other leading VCs, and growing rapidly. Our team believes deeply in fostering individual ownership, iterative product development, and empathetic communication. There are many challenging problems to solve in this industry, and a huge opportunity for our software to empower companies to define a new method of dealing with suspicious activity on their platforms.

We encourage people of all backgrounds to apply. Unit21 is committed to creating an inclusive culture, and we celebrate diversity of all kinds.

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The Customizable No-Code Platform for Risk and Compliance Operations