Head of Marketing @ LegalTech Startup
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Head of Marketing @ Impact-driven LegalTech Startup
Remote, hybrid or in our San Francisco or Los Angeles, CA offices
Hustle Hunters is recruiting on behalf of it’s client.
About the Company
We all waste a staggering amount of time (~33%) because we have no idea where we are spending it. Worse yet, we continue to operate in a factory model that simply does not apply to creative work. Our big bet is that by understanding time, we’ll be able to move away from it as a unit of value. In the future knowledge economy (lawyers, accountants, engineers), contributions will be assessed on value added, not the underlying time spent adding it.
Ambitious mission to say the least, so where are we starting? We have created a new market category called Time Automation that automates the timekeeping process for professionals and allows us to collect time data at scale. Before our solution, professionals had to manually record every six minutes of their day into antiquated timekeeping software. Not anymore.
We are a Series B company (>$55M in venture capital from Tier 1 funds) that has assembled some of the best builders, designers, and product minds in tech—and we all have one thing in common: we are deeply motivated by our mission to return time.
We need to find like-minded colleagues who want to join us on our journey and are willing to spend their time solving time. It will be a long road but if we’re even half right, we’ll change the way work is measured and performed forever.
About the Role
Come lead, build, and steward our Marketing department as our Head of Marketing! This role guides how we show up in the world—to our potential customers and colleagues as well as current customers, partners, and colleagues. With a balance of strategy, execution, and team growth, you’ll support the entire marketing function as it scales from a team of 1 (Product Marketing Manager) to a size that can become the engine of the business moving forward.
As aspiring category creators, we need to be bold in how we set ourselves apart from the perceived competition. We can’t take off without a compelling, differentiated vision made tangible through authentic human stories, and are looking for a leader to harmonize and orchestrate our approach across all facets of marketing. Beyond defining and owning delivery and efficiency metrics (e.g., MQL/SQL, CPL, CAC, and LTV), ultimate success in this role will be measured in how we shape the conversation about time at work, and how it can be improved. You’ll have a chance to build a team from scratch within an organization that really believes in the power of marketing, and the importance of investing in it.
- Support the entire marketing function: create the strategy, set success metrics, plan and manage the execution, and support and grow a small team plus vendors
- Own and execute on our product positioning and go-to-market approach
- Maintain a strong understanding of customer behavior, the competitive landscape, and industry trends
- Collaborate with the product, sales, and customer success teams to ensure a consistent customer experience throughout the customer journey
- Guide the development and execution of our corporate communications/PR strategy
- Drive the demand funnel to support pipeline generation through fully-integrated go-to-market campaigns
VP of Customer Experience (direct manager)
Product Marketing Manager (direct report)
Director of Customer Success (peer, also reporting into VP of Customer Experience)
Director of Sales (peer, also reporting into VP of Customer Experience)
Marketing Team Growth Plan:
Field Marketing Manager (future hire within 1 year, direct report)
Growth Marketing Manager (future hire within 1 year, direct report)
Content Marketing Manager (future hire within 1 year, direct report)
Skills and Experience
Qualifications and experience we’re looking for:
- At least 7 years of marketing experience
- At least 2 years of cross-functional marketing leadership + stewardship experience
- Experience supporting a top-down enterprise sales motion
- Experience building a marketing function from scratch (or close to it)
- As a manager, a focus on servant leadership, humility, accountability, boldness, creativity, and kindness
- B2B software (SaaS), particularly AI-based (bonus)
Flexibility and Logistics
Location: Fully remote, or in our offices (San Francisco or Los Angeles, CA). If you’re close to our SF or LA offices, we’d love to have you into the office at least once a week once it’s safe (targeting 2022).
Work Times: Core hours of 10am-2pm PT M-F, but otherwise completely flexible.
Compensation: Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered premiums, 401(k), additional benefits including wellness/commuter/FSA stipends.
Visa Sponsorship: Unfortunately we are unable to sponsor visas at this time.
What happens if my kid or I are sick on a workday? Take all the time you need! We’ll cover for you. And send you some soup.
The Hiring Process
Phone conversation with principal recruiter (30 min.)
Video interview with hiring manager (1 hour)
Video interview with external marketing advisor (45 min.)
Video interview with team member (45 min.)
Video interviews with leadership team (4 x 45-60 min. over the course of ~2 days)
We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge the status quo. We are an equal opportunity employer and we celebrate diversity and are committed to creating an inclusive environment, free from discrimination or harassment, for all employees.
If you’re interested in joining us on our mission to return time, then we encourage you to apply, even if you don’t perfectly match every single bullet on the job description. We hope you spend your time solving time for the world.
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