Inbound Marketing Specialist
Here’s what we need:
We are a HubSpot inbound marketing agency looking for someone to help lead inbound marketing strategy and execution for B2B client relationships. Our clients span health care, IT, professional services, manufacturing and more, and you need to be able to navigate it all – or figure out how to navigate it quickly. B2B is different from B2C; if your sole experience is B2C, you might not be the right fit for us.
The clients you manage will look to you for new ideas and fresh approaches to every aspect of their inbound marketing, and it will be your responsibility to make sure we execute flawlessly on every aspect of these relationships. To deliver on this promise, you need at least five years of inbound marketing experience, and ideally you'll hold several HubSpot certificates.
A huge differentiator for our agency is the amazing content we produce for our clients. You'll collaborate closely with our Director of Creative Services and a team of creative staff to create this content, but you'll be the one guiding the client's overarching client strategy, and you'll be the one responsible for ensuring all of our content meets our exceptionally high standards. This means you need to have solid writing chops yourself, and we'll need to see writing samples from you to make sure.
This role involves a lot of strategy + execution. We need someone able to step back and see the big picture of what our clients are trying to achieve, so we can chart a path to those results. This often includes developing brand messaging, buyer personas and buying journeys.
And finally, project management skills are critical for this role. You need to be organized, think methodically, and be capable of keeping multiple plates spinning at the same time – because trust us, there will be a lot going on, all the time!
- B2B inbound marketing experience
- Proven ability to create strategies that incorporate content, SEO, graphic design, website user experience, sales/marketing alignment, and other fundamentals of inbound marketing.
- Comfortable using marketing technology
- Familiarity with HubSpot is a huge plus, and any HubSpot Software Certifications are a triple dog dare plus!
- Familiarity with Google Analytics, social media advertising, and/or ClickUp is also a plus
Please note that in addition to interviewing with several members of our team, we will also ask all qualified candidates to complete at least two detailed strategy projects so we can see your talent firsthand.
Here’s what we have to offer:
You’re going to love working with us. We're a small but feisty and fast-growing agency. Each of your teammates are quirky, fun-loving, slightly irreverent, but hugely talented and dedicated – and make no mistake, we are a TEAM. We value diversity, and we're striving to build a team that reflects this. We’re also a 100% remote agency, which means you get to work from the comfort of your own home office. We value continuing education to help keep you at the top of your game, and you’ll be rewarded for continuing to earn additional HubSpot and other certifications. Once a year (well, in non-pandemic years), we fly the whole team into Boston for the annual HubSpot Inbound conference, where we have a ton of fun.
Management-wise, we believe in running this agency with total openness. You always know what our agency goals are, and you understand how your own goals ladder up to the agency goals, so that we’re always rowing together in the same direction.
The flip side of transparency is honesty and openness from you, too. We need you to help us continually make this agency better, and we believe fervently that the best businesses are created when everyone collaborates together on continuous improvement.
Here's how we've defined Clariant Creative's values:
Meticulous: We are serious about doing amazing work for our clients. We focus on the details, and we don’t do things half-assed.
Genuine: We believe doing great work can be fun. We love working with our clients and our teammates. We smile, laugh, and tell corny jokes a lot.
Forthright: We are transparent with each other, which means we communicate clearly, honestly, and respectfully.
Empowering: We want our clients and our teammates to look like heroes, and so we actively look for opportunities to do more and help them achieve more.
Intentional: We all have full plates and big goals, so we proactively make working together as easy as possible.
If you think your crazy will fit well with our crazy, and if you think you have the chops to keep up with us (because trust us, we move a million miles a minute), then we encourage you to apply! It's also important to know that Clariant Creative is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We're excited to get to know you!
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