Sr. Manager of Marketing
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Girls Who Code is an international non-profit organization dedicated to closing the gender gap in technology. Our organization does more than teach girls to code; we’re building a global movement to change culture and challenge systems that have kept girls out of technology. Nearly ten years in, Girls Who Code is a major voice in the fight for gender equality and a thought leader in creating a more fair and equitable society and economy.
Girls Who Code is looking for a Senior Marketing Manager to join our Marketing & Communications team and help us drive brand growth and awareness through top-of-the-funnel awareness campaigns. Reporting to the VP of Marketing and Communications, the Senior Marketing Manager will manage Girls Who Code’s annual Sisterhood campaign tied to Day of the Girl, building strategic marketing relationships with corporate partners, and steward our visual identity both internally and externally.
You have at least 5-7 years of experience launching and promoting new products or campaigns for national brands. You have experience creating content that inspires and builds brand loyalty, whatever the format - from videos to websites to live events. You are a skilled communicator and expert project manager with experience working with advertising and production agencies. You also have a keen visual eye and are interested in staying up to date on the competitive landscape. You are energized by and committed to our mission and the values of diversity, equity, and inclusion.
This role will be based at Girls Who Code headquarters in New York City.
- Branding & Messaging -- Own the visual look and feel for Girls Who Code, positioning us as the leading organization in the field and a major force in changing culture
- Strategic Marketing -- Vet strategic marketing partnerships and opportunities from brand partners
- Culture Change -- Develop and distribute marketing content that changes the perception of what a programmer looks like and does; including leveraging our existing products like Girls Who Code’s 13-book series, video campaigns, blog, and the Annual Report
- Website -- Collaborate with the content team to manage Girls Who Code’s overall Web presence and ensure the site serves multiple stakeholders effectively and grows the brand
- Gala & Events -- Lead branding and content for Girls Who Code’s annual event, and smaller fundraising and program-driven events
- Program Marketing -- Work with our external agency to deliver marketing materials across all of our programs and initiatives, including collateral, emails, flyers, videos, landing pages, social tiles, and swag
- Merchandise -- Lead the design, distribution, and marketing of Girls Who Code’s online store
- 6+ years in a marketing or communications role
- A keen visual eye and familiarity with visual design principles
- Track record of promoting nationally recognized brands or campaigns
- Excellent written and communication skills with experience across a variety of formats and platforms, including web, ads, and email.
- Knowledge of website and blogging tools
- Experience managing a new and growing team
- Ability to manage multiple projects or programs simultaneously
- Expertise in translating complex ideas into easy-to-understand messaging
- An entrepreneurial mindset. Thrives in a fast-paced environment with changing requirements
- A real passion for our mission to close the gender gap in technology fields through a dedication to diversity, equity, and inclusion
Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.
Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.
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