National Immigration Law Center - Head of Narrative and Culture Change


Anywhere Remote only

Full time

$118-135k (annually)

Marketing, Communications + Public Relations

100% Remote

Jan 31

This job is no longer accepting applications.


The National Immigration Law Center (NILC) is the primary national organization in the United States exclusively dedicated to defending and advancing the rights of low-income immigrants. At NILC, we believe that all people who live in the U.S. – regardless of their race, gender, immigration, and/or economic status – should have the opportunity to achieve their full human potential. Over the past 35 years, NILC has won landmark legal decisions protecting fundamental human and civil rights, thwarted policies that would have damaged low-income immigrant families’ opportunities, and advanced major policies that reinforce our nation’s values of equality and justice for all.


As part of the National Immigration Law Center’s (NILC) framework for transformational change, NILC has identified Narrative and Culture Change as a strategic priority and one of our three levers of change. Through this work, we seek to change hearts and minds, and reclaim the conversation about immigrants, infusing it with stories, values, and perspectives grounded in racial, economic, and gender justice while also recognizing immigrants as playing a vital role in our nation.

As a member of the communications team and reporting to the Chief Communications Officer, the Head of Narrative and Culture change will help build the organization’s narrative and culture change program to both combat existing harmful narratives and develop new pro-immigrant narratives. This position requires someone with an exceptional level of creativity, experience and passion for using art and storytelling to drive social change.


Public Engagement and Narrative Campaign Execution

Oversee a particular area within the larger public engagement and narrative change strategy. This involves managing development and delivery.

Leadership and Direction

Identify and communicate the actions needed to implement the narrative strategy and plan; explain the relationship to the broader organization's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve organizational goals.

Narrative and Culture Change Strategy Formation

Contribute to the formation of the narrative and culture change strategy through expertise and insights, to ensure that the strategy advances organizational goals and objectives.

External Communications

Take responsibility for developing and delivering the narrative and culture change external communications initiative.

Data Collection and Analysis

Conduct research using primary data sources and select information needed for the analysis of key themes and trends.


Planning and Organizing

Act as organizational authority on planning, organizing, prioritizing and overseeing activities to efficiently lead our narrative and culture change work. 

Action Planning

Act as the organizational authority on developing appropriate plans; perform necessary actions based on recommendations and requirements.

Policy and procedures

Act as the organizational authority on developing, monitoring, interpreting and understanding policies and procedures related to narrative and culture change, while making sure they match organizational strategies and objectives.

Organizational Acumen

Develop solutions and initiatives for narrative and culture change based on an understanding of the organization’s environment and objectives.

Project Schedule Management

Uses expertise to sequence and schedule tasks into a project plan.

Audience and Market Analysis

Conduct research and analyze data in order to develop a comprehensive understanding of audiences and market conditions that both drive impact and achieve maximum return on investments.

Strategic Planning

Uses expertise and background in narrative and culture change to lead strategic planning.

Verbal Communication

Uses clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.


General Education

BA in humanities or social sciences preferred


General Experience

Excellent investigative and communications skills

Exceptional writing skills

Familiarity with immigrant community or social justice issues preferred

Facility with storytelling approaches

Experience with managing large, complex projects and budgets

Experience leading highly visible advocacy and/or social change efforts

Ability to speak and write a language in addition to English preferred

Organized, flexible and creative

Attention to detail and ability to work independently

Experience using art, video, photography, and/or or other visual medium, to tell stories

(Over 6 years to 10 years )

Managerial Experience

Experience of planning, managing and organizing resources within short / medium timescales within the overall framework. (Over 6 years to 10 years)


In close coordination with the CCO, build the organization’s narrative and culture change program, including developing the structure and processes for delivering impact on behalf of low-income immigrants Manage and own NILC’s existing narrative and culture change projects (#ImmigrantsAreEssential and Freedom to Thrive), and research, articulate, and drive new and impactful narrative projects

Conduct ongoing analysis of current narratives prevalent in society and culture related to immigrants and immigration, and identify opportunities for infusing new, positive narratives into the public consciousness through storytelling, art, culture, media, public engagement, public activations and installations, etc.

Directly interview clients, advocates, and other individuals to shine a nuanced light on issues that impact low-income immigrants and their families 

Develop compelling content that moves people to action in measurable ways

Collaborate with the Communications Director to identify and train impacted individuals to serve as spokespeople

Develop and maintain a story bank that will serve as a tool for NILC’s advocacy, litigation, communications, and development efforts

Conduct ongoing analysis and reporting on efforts using a variety of data sources to assess impact and identify opportunities to pivot and/or leverage for increased visibility and reach

Collaborate with communications staff and across the organization’s programs and operations departments as needed

Work with consultants and external partners and serve as a member of the core strategy team for #ImmigrantsAreEssential

Support fundraising efforts and create partnerships with organizations aligned with NILC’s mission and vision

Manage projects and various details related to activations, installations, etc.

Including working with celebrities, influencers, and media


Please submit an updated resume and cover letter. Applications are reviewed on a rolling basis.

Salary for the role is commensurate with experience, and will be between $118,000 and $135,000.

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