Director Marketing, Pureology & Mizani

L'Oreal

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Director -- Marketing, Pureology & Mizani

BRAND ROLES & RESPONSIBILITIES

Directors:

  • Develop and Lead 360 Launch Plan for launches. Collaborate with education, digital POD members, and American Brand cross-functional partners to execute strategy for launches
  • Full Launch dimensionalizing (BOC, benchmarks, promo quantities, SC promo forecasting meeting) & working with Demand Planning to ensure tracking to correct forecast. Responsible for re-trending launches as year progresses. Responsible for understanding and speaking to launch benchmarks and assumptions at forecasting meeting. Responsible for accuracy of all forecast inputs in passport, mailing control, etc.
  • Master launch planning process, timing and milestones needed to execute with excellence.
  • Responsible for Promo Structure Process (Managing Deck Creation and on-time completion). Ensure accuracy of deck (pricing, products, formatting). Map promos and call out any timing concerns.
  • Full ownership of cross functional relationships & external account-facing marketing lead
  • Interface with key salons, stylists and distributors for understanding of market trends and competitor activities.
  • Responsible for writing monthly Brand note
  • Own alternating SMM deck prep
  • Budget/Fuel Reporting

DMI – Global Marketing Responsibilities  Job Summary & Responsibilities. 

Responsible for the long-term development of their products/category on a worldwide basis. The role covers the following: understanding the consumer and stylist needs in alignment with the brand strategy and DNA; ideate product concepts and packaging in close partnership with cross- functional teams, develop global launches along with being part of the development of the brand strategy and long-term vision. This role will be responsible for creating new product ideas, new claims& campaigns to sustain pillar business, extending the briefs of new projects to the labs, dev and creative teams & agencies, interacting with countries, and following through all the steps of product development as well as assets creation to support the launch.

Additionally, this role:

  • Identifies consumer, salon, and technological trends globally
  • Conducts competitive analysis
  • Encompasses a Metier sensitivity: aesthetic sense, interest in product/ formulation
  •  Generates innovative ideas and concepts for products / services that bring value to the professional salon industry
  • Strong synergy and positive relationship with US Marketing Team and countries
  • Collaborates with Education, R&D, Corporate, Countries and Zones in refining new ideas and concepts
  • Participates and oversees steps of development process: positioning, formulation, packaging, claims, communication, merchandising
  • Gather consumer & stylist insight via market research, community


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L'Oreal

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