Director of Marketing
University of Tennessee, Knoxville
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The Marketing Director leads the development of the university's marketing plan and oversees the execution of strategies in support of the university's goals. In collaboration with colleagues and partners, the director helps establish the university's overall marketing and communication goals, defines objectives, and measures success.
The Marketing Director supervises a growing team of talented marketing professionals. Specific areas of responsibility include project management, digital marketing, advertising, social media management, and audience insights. The director oversees the execution of multiple marketing campaigns—often simultaneously—across owned, earned, and paid channels, coordinating and collaborating with colleagues and internal teams throughout implementation.
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