Social Media Manager

The Social Media Manager plans and executes social media strategies in support of the university's marketing and communication goals. The manager creates and shares content across the university’s primary social media platforms (@UTKnoxville), actively monitoring comments, mentions, and relevant conversations to maximize user engagement and support the reputation of the university.

The Social Media Manager organizes the work of multiple contributors, managing a schedule shared among colleagues and partners for posting dynamic content in support of campaigns, events, milestones, and other opportunities that build, engage, and inform audiences. The manager develops and maintains the university's social media guidelines, best practices documentation, trainings, and other shared resources for campus communicators.