Senior Experience Manager

imre

Baltimore, MD, USA Remote

Full time

$90-110k (annually)

Marketing, Communications + Public Relations

Apr 1

This job is no longer accepting applications.

DESCRIPTION

imre health is one of the fastest-growing and most exciting agencies working in healthcare marketing today and we’re looking to add a Senior Experience Manager to our team of experts to support our healthcare marketing division.

imre Senior Experience Manager’s are ambitious, self-driven problem solvers and team leaders who have a mastery of the digital and social landscape. They are creative and passionate individuals who share a mutual calling to improve the way brands interact with consumers and key decision-makers.

The ideal candidate brings a wealth of agency or client-side experience and is comfortable leading a team in the management of day-to-day implementation strategies, campaigns, and full-service enterprise digital programs for global brands. You should have familiarity with social and digital content ideation and development, paid social activation, influencer campaign management, and multi-channel ecosystem digital planning. We need someone who can effectively apply knowledge of emerging trends and technology to programs and who is ready to help concept strategic social and digital marketing plans, content development, and procurement.

PRINCIPAL RESPONSIBILITIES AND DUTIES:

  • Develop and concept strategic social marketing plans utilizing our planning approach.
  • Healthcare background required, with experience working with MLR teams, managing internal approvals and reviews, and familiarity with FDA and other regulations a must.
  • Provide strategic support to new business and service-development activities.
  • Manage execution of strategies through digital campaigns and ongoing social management.
  • Lead client communications in partnership with expert account directors.
  • Manage the internal workflow and responsibilities of cross functional Activation team members including community managers, art directors, designers, copywriters, paid media and analytics experts.
  • Manage relationships with external agency partners on behalf of our clients. Examples include paid media AOR, creative AOR, moderation vendor.
  • Manage development of unique POVs about the current digital and social landscape, with the ability to articulate a stance on how digital/social programs can drive business value for pharma brands.
  • Oversee the development of performance reports for social/digital activities and lead the development of a narrative that demonstrates ROI for client leadership teams.
  • Position can be located in Baltimore or NYC, with some travel between offices required.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

  • Around 4-7 years of social marketing, digital marketing experience
  • Experience in planning and executing marketing programs across the digital ecosystem
  • Social media planning: channel strategy, content strategy, paid media
  • Competency in media math, financial terminology, and social media platform requirements, policies, etc.
  • Development of research methodologies to understand consumers think, act and behave online
  • Understanding of online campaign management trafficking/ad serving systems and media technologies
  • Manages the development and updates to traffic sheets with minimal supervision and error
  • Creative concepting in social and digital media
  • Proposal writing
  • Applying knowledge of emerging trends and technology to programs
  • Storytelling through the use of data and research
  • Agency experience or global Fortune 500 brand experience preferred

THE PERKS:

  • The best coworkers you'll ever meet
  • Unlimited PTO
  • Annual bonuses for all levels
  • Reduced Friday hours year-round
  • $200 quarterly Mind and Body bonus
  • Sabbatical leaves starting at 3 years
  • New iPhone and phone bill reimbursement policy
  • Ongoing education and certification reimbursement policy
  • 401K with match

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

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