Sr. Manager, Content Strategy

National Geographic Society

Washington, DC, USA

Full time

$100-110k (monthly)

Marketing, Communications + Public Relations

Hybrid

Apr 18

Who We Are

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.

Our mission is only complete when our staff, explorers, educators, youth and partners are seen, valued, and heard. We embrace each person’s identity, experiences, and abilities, and we commit to cultivating an environment where everyone benefits from opportunity, mutual respect and a sense of belonging.

We are committed to cultivating an environment that promotes diversity, equity and inclusion for our staff, explorers and educators and partners. 

How You’ll Contribute

The Communications Division leads the development and execution of integrated communications and marketing strategies to further the mission of the National Geographic Society and advance its position as one of the world's most trusted non-profit organizations and global brands. Driven by the Society's vision to be more globally known for its impactful Explorer-led mission programs, the Division's creative and strategic minds develop strategic communications, marketing campaigns, creative, content, and media to promote the Society's strategic plan and key priorities. The Division comprises six departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.

The Content and Editorial Strategy team amplifies the mission and work of the Society across all owned and influenced National Geographic platforms through a centralized and controlled pipeline of narrative stories, editorial strategies, and impactful messaging. The team is responsible for managing collaboration across all Disney business lines of business through our joint venture, National Geographic Partners.

The Sr. Manager, Content Strategy is responsible for creating and identifying opportunities to execute the Society’s content strategy through National Geographic Partners and Disney. They are responsible for leading and overseeing the day-to-day management of the content relationship with a subset of Partners editorial units and direct the coordination between other Society teams. This position fosters a deep understanding of Disney/NatGeo’s content and uses it to inform Society’s ongoing content strategy designed to illuminate and protect the wonder of the world. Working across the content strategy team, they will ensure calendarization and tracking of opportunities, pitches, and editorial coverage, as well as the design and creation of pitch materials. This position serves as a contact for editorial talent requests and pitches, working closely with Explorer Programs to identify the right candidates.

Your Impact

Responsibilities Include:

  • As a peer with NGP editorial/content staff, drive day-to-day execution of Society’s content strategy with a subset of NGP and Disney content leads. Understand their editorial needs, co-construct and execute on editorial projects. Pitch new ideas, integrate talent and content into existing projects, leverage content to amplify Society goals, and collaborate on editorial projects. (45%)
  • Creatively develop and package content ideas for Disney/NatGeo outlets based on the work of Society and Explorers. Translate work of Society teams into story opportunities for NGP. (15%)
  • Oversee execution of major editorial collaboration projects with all NGP editorial/content units. Assist in developing strategy for, and ensure execution of, content campaigns in support of Society projects and programs. Supervise internal systems for capturing all content ideas and opportunities across the Society. (20%)
  • Lead Society responses to day-to-day editorial requests from certain NGP editorial leads - packaging content and talent, responding to requests, troubleshooting issues, and identifying new opportunities. (20%)

What You’ll Bring

Education                              

Bachelor's Degree required; Master’s degree preferred

Minimum Years of Experience   

7-10 years of experience in the media and communications industry leading development and planning of content, talent, and storytelling across multiple platforms.

Necessary Knowledge and Skills

  • Knowledge of modern media business, including editorial trends and opportunities.
  • Keen understanding of the process and power of storytelling - both text and visual.
  • Solid creative reputation and demonstrated editorial experience.
  • Highly developed oral and written communication skills and ability to work with individuals and groups at all levels.
  • Google Worskpace, Microsoft Word, Excel and Powerpoint.

Desired Qualifications

  • Thorough knowledge of target audiences and industry trends.
  • Time management and organizational skills.
  • Ability to manage multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced, environment.
  • A demonstrated interest in illuminating and protecting the wonder of our world.

Supervision

No Direct Reports

Job Designation

Hybrid - This position has been designated Hybrid, meaning your position will be performed from NGS Base Camp three fixed days a week (Tuesday, Wednesday and Thursday) and can be performed remotely for two fixed days a week (Monday and Friday).


We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 


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National Geographic Society

The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.

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